Dealing with internal barriers & silos -Cont.
It's amazing how minds jam up inside companies. Outside
we're creative and energized. Inside, we keep to ourselves,
afraid to open up.
Why?
Internal barriers are one of the biggest obstacles to
organizational success and in today's fast-paced world,
innovation is key. Lack of internal communication leads to
stifling innovation. So what prevents the free-flow of
information? What are the barriers that stand in our way?
1) Unified vision. Many companies start off with a bang, yet
over the years they fail to adapt. Outdated vision
statements, or no vision at all is what creates massive
barriers to communicating freely inside an organization.
Serving customers becomes more and more difficult if the
customer base is changing. And, employees, fearful for their
jobs, will do whatever they need to do to keep their jobs.
Keeping their jobs becomes the focus, not helping customers
or the company.
2) Management support. Visionary proclamations are
fantastic, but if managers aren't 100% committed, barriers
will arise. Ultimately, workers go along with their bosses,
which may or may not cause friction with other departments
inside a company. Employees may want to rise up and embrace
change, but fail to do so because they fear disapproval,
censorship, or worse.
3) Incentives. Even with a compelling vision, a culture of
oneness must be created. All too often, money is used as the
sole motivator. However, much more important is the ability
to fail without reprisal. Spotlighting mistakes as failures
drives independent thought deep underground. Employees will
not open up and share information with others if they live
in a world of fear. Incentives must be created to reward
mistakes (or even outright failure) for those who take
intelligent, well thought out risks. Without risk, there
will be no reward.
Silo Mentality
In kindergarten we learned to share. Then we spent the rest
of our life competing for the attention of others.
Bureaucratic culture rewards the opposite of what we learned
in our formative years. We get rewarded for hoarding
information. After all, information is power and he who has
the gold makes the rules.
But, hoarding information saps the energy from departments
as well as entire companies. Rocket engines need maximum
calculated thrust to reach a certain objective at a certain
time, yet leaky thrusters drain away the rocket's power
and cause a hemorrhaging of resources.
Same with any organization. Information must be shared. With
sharing comes collaboration and maximum thrust.
It's time to work together, to achieve a shared vision.
Customers deserve nothing but the best!